Dunhill in "SADY POBEDY"
Dunhill - a world famous English brand, producing luxe-class goods, obliges its success to the passion of its founder for handicraft. The motto of Alfred Dunhill (1872 - 1959) was the phrase: "It must be practical, reliable, beautiful, long-living, it must be the best in its kind". For more than 100 years this philosophy is the basis of work of “Dunhill” company.

The company began its development from family saddlery, which led Alfred Dunhill to opening of his first enterprise in 1893. Alfred Dunhill conquered a big part of clothes market, the expansion was enormous, he began advertising campaign, actively convincing community to purchase his beautifully illustrated catalogs.




In 1904 Alfred Dunhill produced his first pocket watches, and two years later - watches with built-in speed meter - the prototype of tachometer. In 1907 Alfred Dunhill realized his dream - he opened tobacco store it founded the company, which is located today on a fashionable street - Duke Street, St James’s in London. First Alfred Dunhill sold hand-made pipes and tobacco mixtures. He provided a service – he mixed up tobacco sorts at buyer’s taste. The recipes were written into the book "My mixtures", which exists until now and is filled in by the buyers of the store to on Duke Street.

After the First World War “Dunhill” pipes became popular in America and France, and the first foreign stores were opened in 1923 on to fifth Avenue in New York and in 1924 on Rue de la Paix in Paris.



In that period Dunhill produced his first cigarette lighter – the article, which became synonymous with the name of Alfred Dunhill. The prototype of cigarette lighter was created from Coleman’s mustard tin, and the cigarette lighter was called "Unique ", since the spire appears from the first time and with the aid of one hand (in contrast to the flint). By the end of the 20th Dunhill enlarged his collection and added wide variety of bracket clocks, cigarette lighters, wrist watches and leather articles. By the year of 1926 “Dunhill” clocks appeared in a somewhat unexpected view –clocks were built into the body of classical cigarette lighter “Unique”, and in 1928 "Reversible " were installed into the silver buckle of men’s belt.

In 20's the reputation of Alfred Dunhill’s company was stabilized, and the quality standards and service attracted rich and famous clients. The company was granted patronage of the Royal Family. Owing to this fact Prince of Wales presented many of high officials to Alfred Dunhill.




During 30-s and 40-s “Alfred Dunhill” company created many new products, including the line of wrist watches and full collection of accessories, including cuff-links and necktie pins. Articles were often produced in one copy with the use of the best materials and the best masters, according to the order of individual buyers. Collections for women from 18 carat gold included lipstick, blusher, cigarette lighter and ivory support for notebooks. There appeared golden cigarette lighters and cigarette cases, which were sometimes incrusted with diamonds and other precious stones.

Real proficiency and scrupulous attention to the details remain essential elements of Alfred Dunhill's heritage, reflected in the collection of prestige articles that you can buy in the gallery of "SADY POBEDY". Despite the fact that the tastes radically changed in the last 100 years, “Dunhill” company continues creating its production - the quintessence of English style and quality, which is easily recognized in entire world. Alfred Dunhill often said: "You remember the quality long after you forgot the price".

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