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BRIONI
 The name Brioni first appeared in 1945 when master tailor Nazareno Fonticoli and fashion designer Gaetano Savini opened one of the first men's fashion houses in Rome's central Via Barberini. The two partners named it Brioni after one of the most elegant resorts on the Adriatic coast. Its custom tailoring was a favourite haunt of Europe's aristocracy and has remained a reference point for quality shopping to this day.
Brioni's Italian style expressed a new way of dressing for men immediately after the first world war. It was instantly accepted because it managed to unite renewal with a classic stylish cut. Interest grew as the Brioni collections went from one success to the next and enthusiastic buyers flocked to the fashion shows. Their first historic show was held in 1952 at Palazzo Pitti in Florence and soon Brioni became the first true ambassador of men's fashion in the world.
 In the 1950s when Rome became the Hollywood on the Tiber, movie celebrities began to buy their suits from Brioni. These included the like of Clark Gable, Gary Cooper, John Wayne, Kirk Douglas, Rock Hudson and many more. In 1954 Brioni held a fashion show in New York and then in eight other American cities. Those wer the years when all eyes were riveted on the Italian fashion scene and Brioni's "Roman style"scored successes and collected awards on both sides of the Atlantic. Brioni opened shops in all the major capitals.
In order to meet the demand of such a large clientele Brioni opened a factory in Abruzzo, where expert tailors hand sewed the main sections of the jackets and trousers, before adding the finishing touches by machine. In addition, Brioni purchased a shirt factory, a leather fashion house and later even brought out a women's line.
Every season 900 tailors the Brioni factory create 200 models in different styles and sizes. A quarter of the production consists of made to measure suits for an elite of 25,000 customers, who order two or three garments per season. History has it that once a Middle Eastern sultan ordered one hundred suits all in one month.
Each garment takes at least 18 hours of work, not counting the time that it must rest between adjustments. According to signor Savini-Brioni "wool is a living material that must adjust and breathe. Your suit will be pressed no less than 184 times during a 2 month period, the time you'll need to wait for it to be finished."
 Brioni's fabrics (there are 5000 different fabrics to choose from) and impeccable cuts have made the name stand for perfeccionism and quality.
In 2000 the first women's Collection on the runway of Spring-Summer 2001 was launched.
  
LORO PIANA
The Loro Piana family started as merchants of wool fabrics at the beginning of the 19th century. The current company – Ing. Loro Piana & C – was established on the April 4th, 1924 by Pietro Loro Piana in Corso Rolandi, Quarona (Valsesia), which is still the Group’s corporate headquarters today.
Pietro’s nephew, Franco Loro Piana, took over of the company in 1941. He successfully made a name for the company as a supplier of fine fabrics for the “haute couture” industry, which was a growing phenomenon in the post-war period and exported its products to the international markets.
During the early seventies Franco’s sons, Sergio e Pier Luigi, took over his responsibilities, talking the corporation to worldwide leadership in the sector.
Today Loro Piana owns 119 stores wordwide that distribute luxury sportswear and leisurwear for men, women and children, knitwear, accessories, home collection, bags, shoes and small leather goods, and one of the most complete made-to-measure services available in the market.
   
  MAURIZIO PECORARO
Born in Palermo, Sicily on 31st August 1961, Maurizio Pecoraro’s interest in fashion began at a very early age with a principle interest in pattern techniques which he learnt in a men’s tailor in Sicily. Following his studies, he became a buyer for
an important chain of Swiss boutiques, while at the same time studying design at the Marangoni Institute in Milan. His studies were interrupted with an offer he received to collaborate with designer Thierry Mugler, and so he relocated to Paris for
a year. He then returned to Milan to finish his studies and joined Gianni Versace’s creative team, where he remained for
a year. Afterwards, he returned to Paris where he worked freelance for various French Prêt-â-Porter houses, and in 1989 he inherited Gianni Versace’s position as Creative Director for
Alma. At the end of this period, he worked as a consultant for important Italian design companies until in September 1998 he launched is own line. The Maurizio Pecoraro collection
brings together all his design experience, creating simple shapes using unique materials and fabrics. Developing a new
concept of luxury translated into modern timeless elegance, combined with his tailoring craftsmanship. A feminine but not vulgar woman, delicate but not weak. A sensitive soul with a strong personality. A real luxury nomad.
 NEIL BARRETT
Neil Barrett has been designing fashion apparel for over twenty years. Both his grandfather and great grandfather were master tailors, and Neil’s passion for tailoring was cultivated at an early age.
Following his graduation from the Central Saint Martins School of Art and Design, Neil went on to earn his masters degree in men’s fashion design at the Royal College of Art in London. Upon graduation, his designs attracted the attention of Gucci, and Neil was offered his first professional design position.
Working in Florence for Gucci in the early 1990s, Neil gained extensive commercial and industrial experience. He was quickly promoted to senior men’s wear designer. After 5 successful years, Neil presented a project to Prada, proposing the launch of their first designer men’s wear collection. Under Neil’s direction, Prada became renowned to fashion insiders as the  forerunner of “minimalist” men’s wear, and became synonymous with this era.
In 1999, Neil launched the Neil Barrett brand with his men’s collection made in the finest Italian factories. The first, free standing Neil Barrett brand store opened in the trendy central Tokyo Aoyama shopping district in 2001. Neil Barrett joined the Milan Fashion calendar featuring his men’s collection in January of 2002.
It was in 2004 that the world’s international style-makers began turning to Neil Barrett for their wardrobe needs: Chris Martin of “Coldplay” for his world tour and MTV Music Video Awards, as well as Jake Gyllenhaal and Mark Ruffalo for numerous premieres and awards.
Neil Barrett took particular pride in Brad Pitt choosing to wear his sharply tailored Neil Barrett style exclusively for the launch, premieres and press junket of “Troy”.
In 2005, Orlando Bloom and Ewan McGregor joined Neil Barrett’s Hollywood A-list wearing Neil Barrett to film premieres and in their personal lives. Brad Pitt returned to Neil Barrett for his change in image with “Mr. And Mrs. Smith”, being the first celebrity to wear one of Neil Barrett’s “hand-aged” leather jackets that have long since become signature pieces in the Neil Barrett collection. 
 In February 2006, the Neil Barrett women’s collection made its debut during New York Fashion Week.
“Few designers know how to mix men’s wear elements into women’s fashion as well as Neil”
Fashion Wire Daily, February 9, 2006
In less than a decade, the Neil Barrett brand has become a leader amongst young fashion brands generating skyward of 52 million Euros in combined men and women’s collection retail sales featuring day and evening wear, shoes and accessories. Neil Barrett’s unique heritage of skilled British tailoring combined with fine Italian craftsmanship make for his distinctive signature style of reworked iconic men’s wear details and fit; a timeless quality and perfect balance of wearability and leading fashion trend.
  
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