“MAX&Co” brand is a part of “Max Mara Fashion Group” holding, one of the leading Italian producers of fashionable women's clothing.

Already in the beginning of 50-s “Max Mara Group” had the idea of creating the second brand. The brand had to be absolutely new, designed for another public, but like “Max Mara” brand having its unique charm. The first boutique of at that time new brand “MAX&Co” was opened in Italy in 1986, and success did not keep waiting. Today “MAX&.Co” is an enormous and successful system, consisting of 422 stores, represented in 38 countries of the world.

“Max&.Co” boutiques were opened in Great Britain, Ireland, France, Belgium, Holland, Germany, Poland, Finland, Latvia, Lithuania, Estonia, Russia, Ukraine, Switzerland, Austria, Slovenia, Croatia, Serbia, Montenegro, Bosnia and Herzegovina, Bulgaria, Albania, Greece, Cyprus, Japan, China, Hong Kong, Taiwan, South Korea, Singapore, Malaysia, Thailand, Kazakhstan, Saudi Arabia, USA, Mexico and Australia.

Collections of “MAX&.Co” clothing are sold only in brand boutiques. The concept of the brand implies creation of integral image of contemporary young woman - from overcoat to accessories.

“MAX&.Co” collection has a somewhat glamorous and luxurious style; ideal combination of Italian quality, new creative ideas and contemporary technologies of tailor's art. “MAX&.Co” collection is sewn at “Max Mara Group” factories, modern opinion about the design of clothing, mobility towards new fashion tendencies can be regarded as the brand’s distinctive feature. Creative team of 25 designers, working on 4 continents, not only allows to be informed about the novelties, but also to use new technologies, materials, cloths and details in production.

Owing to creative approach all new ideas become collections, specially created so that the one who wears them could easily change different styles and moods. Fashion from “MAX&.Co” can be regarded as the laboratory, which makes it possible to experiment and to freely express one’s own unique style. Dynamic and thoroughly thought out collections evoke desire to experiment and seek for innovations.



We are waiting for you in the gallery of “SADY POBEDY”, “Max&Co” boutique, the 3rd level.